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Stories, thoughts and reflections on beautiful search.

Featured Article

Help, My Competitor Trashed Me to ChatGPT!

ChatGPT got your product wrong? Learn why LLMs favor competitors and how to fix AI misrepresentations before they steal your customers.

Anne James

Articles

Financial Services

The Product Discovery Problem No One in Financial Services Is Solving

Record abandonment rates in banking and insurance: Lack of clarity and trust drives users away at key moments.

Anne James
eCommerce

The Drop-Off Before Cart Abandonment

Cart abandonment gets the headlines, but the real drop-off happens earlier, when discovery fails and users can’t find what they want.

Anne James
LLMO

Get the FAQ Out!

Flooding your site with FAQs hurts users and doesn’t guarantee LLM success. Here’s how to optimize for humans and machines at once.

Anne James
Product & Customer Experience

The 3 Knowledge Gaps That Can Break Your AI Product Experience

Explore the three knowledge gaps that can hinder AI product experiences and how to address them.

Flavia Marsano

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Authors

Lume Méndez

Content Strategist, AI Findr

Lume Méndez

Content Strategist, AI Findr

Lume is a thought leader on how to apply generative AI and semantic engines to help your business deliver extraordinary customer experiences and gain an edge in the LLM game. With her insight, you'll always have access to up-to-date, actionable content to transform every digital interaction into real impact.

Flavia Marsano

Product Innovation Lead, AI Findr

Flavia Marsano

Product Innovation Lead, AI Findr

Flavia is the Product Innovation Lead at AI Findr, focused on building AI products and services that combine great design with seamless user experiences. She works at the intersection of business, technology, and people to deliver solutions that delight and empower users.

Anne James

Head of Marketing, AI Findr

Anne James

Head of Marketing, AI Findr

Anne is Head of Marketing at AI Findr. She has led marketing for both multinational corporations and high-growth startups, including Run:ai (acquired by NVIDIA), Sage, Arthur Cox, Fields the Jeweller, and Boxever (now Sitecore CDP).

AI search is the best place to start developing innovation and creating valuable digital experiences.

Flavia Marsano
Product Innovation Lead at AI Findr
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